Create memorable journeys in public space

Celebrating 150 years firefighting in Amsterdam with this CTXR AR route

CTXR is a modular, scalable and open data platform that unlocks urban and area information through interactive maps, routes and Points of Interest (POIs). The platform is built around a powerful core engine that links locations to meaningful content — from monuments to events, and from cultural stories to immersive Augmented Reality experiences.

…and you can create routes all by yourself or with your favourite developing partner.

"Cities, agencies and developers can easily create, manage and share location‑aware content."

A New Way to Build, Structure, and Deliver Content

Open & interoperable

CTXR speaks the same language as the modern web — using Schema.org, JSON‑LD, GeoJSON and clean REST=ful APIs — so every piece of content can flow effortlessly between websites, apps, open‑data portals, and future systems without translation. On these open standards your data flows where you need it.

Modular & extensible

Developers can build, connect and operate their own components. Developers and agencies plug in feeds (Open Urban Platform, calendars, monuments, Augmented Reality, 8th wall binary, AI agents) and ship custom -browser based- mobile experiences.

Inclusive & user‑centric

Multilingual content, TTS/audio options, offline Progressive Web App (PWA) support and proximity notifications for real‑world engagement. Supports auditory content and language variants for broad accessibility. CTXR supports POIs, routes, storage, location notifications and storage and shortlinks for personal experiences.

Boost your location awareness as well as polish local branding

Locations are approached as carriers of information. By structuring and enriching this information, a digital layer is created over the physical environment, accessible to citizens, visitors and developers.

Users can collect and share their own place‑lists — just like a Spotify playlist, but for real‑world locations

Build and curate your own space

"CTXR delivers modern web content which is fully browser based so no need for app-download."

Schema.org‑native data model

File‑based architecture

Multi‑tenant by default

Compiled graph = extreme performance

Predictable rendering model

No plugin ecosystem = no update roulette

Designed for structured, long‑lived content

Editor inside the site

Modern permissions and passwordless login

PWA‑ready and mobile‑optimized

AI‑assisted content wizard

Geo‑focused by design

Stable, maintainable code architecture

Frequently answered questions

How does CTXR help cities and cultural organisations?

CTXR creates a digital layer over the physical environment so locations become carriers of structured, enriched information for citizens, visitors and developers. 

“CTXR (City Tour Extended Reality) is a modular, scalable and open data platform that unlocks urban and area information through interactive maps, routes and Points of Interest (POIs).”

What value does CTXR deliver to developers and agencies?

Developers can plug in data streams (OUP, calendars, monuments, XR assets, AI agents) via open APIs and build custom components, routes and placelists without rebuilding core infrastructure. The platform is modular, XR‑ready and based on open standards (JSON, GeoJSON, RESTful APIs).

What value does CTXR deliver to developers and agencies?

Developers can plug in data streams (OUP, calendars, monuments, XR assets, AI agents) via open APIs and build custom components, routes and placelists without rebuilding core infrastructure. The platform is modular, XR‑ready and based on open standards (JSON, GeoJSON, RESTful APIs).

How do end users benefit?

End users can discover, create, save and share personalised routes and placelists in a browser‑based PWA, receive proximity notifications, and access multilingual and audio (TTS) content — even offline when cached.

How does CTXR handle data and content quality?

CTXR supports automated enrichment (GenAI scraping) plus editorial workflows and versioning so generated content can be reviewed and published through the admin dashboard. “The application couples 3D‑tiles and geo‑data from the OUP to monument information… presented as Points of Interest (POI's) in a list and on an interactive map.”

Is CTXR secure and privacy conscious?

The platform centralises access through a Single Point of Access (SPoA) and provides role‑based admin controls, logging and GDPR‑compliant account management; active tracking is not required in standard deployments.

Can CTXR integrate with existing city systems like the Open Urban Platform?

Yes — CTXR is designed for direct integration with OUP 3D‑tiles and geo‑data and can expose POI feedback back to municipal systems, enabling co‑creation and reuse of city datasets.

What deployment and commercial options are available?

Tiers range from a Free Sandbox for testing to Starter, Professional, Business and Enterprise plans; enterprise options include dedicated instances, SSO, higher quotas and standalone packaging for offline or private deployments.

How quickly can a city or organisation get a pilot running?

Typical pilot phases (technical prep, AI enrichment, backend & frontend work, testing) are scoped to deliver an initial monuments/POI layer within weeks — a sample project timeline targets delivery within a 2‑month window for a full monument layer.